Global Media Company Increases Advertising Revenue

Case Study

February 12, 2021

TABLE OF CONTENTS

Introduction

A global media giant, headquartered in the southeast, saw an opportunity to increase ad revenue by rebuilding and redesigning their website’s video player. A lot of visitors were not engaging with media, especially within the mobile app. With Levvel’s help, the client could create a modern user experience and increase the click-through rate (CTR) to boost ad revenue.

Challenge

Considering the size and age of the client’s organization, innovating was extremely difficult. Teaming up with Levvel would provide the client with a fresh, new perspective on designing and successfully launching a modern content experience.

Global+Media+Company+Increases+Advertising+Revenue-Case-Study-Call-Out-Box

Global+Media+Company+Increases+Advertising+Revenue-Case-Study-Quote

Approach

Levvel started by working with the client’s research team to gauge user interest. With these insights, they could design a tailored media experience and measure engagement more clearly across the website.

Levvel’s approach was divided into four phases:

  • Phase 1—Market Research: User interviews were conducted to find likes and dislikes related to design, placement, and content. This feedback informed the creative decisions around a better user experience.
  • Phase 2—Design: Levvel helped design prototypes that would be used in more user interviews to test reactions and engagement levels.
  • Phase 3—Development and Implementation: When the prototype got the seal of approval from users and internal teams, mobile development and implementation began.
  • Phase 4—Iterative feedback: This involved constantly reviewing user interactions and closely watching video starts and user engagement length.
arrow-right
Our 2020 Legacy Modernization Report is here.

We surveyed hundreds of IT executives to understand their biggest challenges. See the survey results, symptoms of legacy systems, and our business solutions on modernization to improve business success.

Results

With the successful launch of the redesign, the client created a more consistent brand experience on mobile and the web. This project lead to:

Global+Media+Company+Increases+Advertising+Revenue-Case-Study-Results

Download the PDF

You can access the PDF here.

Authored By

Levvel

RECOMMENDED CONTENT

The Insurance CIO’s Guide to Leading in the Digital-First Era

Webinar

Video Series: Challenges and Solutions to Successful Cloud Adoption

Blog

How is Technology Holding Back the Insurance Industry?

Blog

Meet our Experts

Levvel

You’re going to use technology to change the world. We’re going to help you create it. Whether you are reinventing your company, creating an industry-changing product, or making existing products even better with new technologies—we exist to make your endeavor a success story. Our team is made up of leaders, thinkers, designers, and builders whose collective experience spans many industries and companies of all sizes. We’re avid fans of technology but even bigger fans of solving business problems. An understanding of the difference between an idea and a solution is just one of the things that set us apart.

Related Content

The Insurance CIO’s Guide to Leading in the Digital-First Era

On April 29, you’re invited to join industry experts from Levvel and a special guest to be announced for a webinar on how to best prepare and support a technology approach that meets evolving insured’s expectations.

Webinar

Apr 29

Video Series: Challenges and Solutions to Successful Cloud Adoption

In this new video series, our industry experts discuss why organizations struggle to adopt the cloud, ways to determine which cloud strategy is the right path for your business, and industry best practices when embarking on a cloud migration journey.

Blog

Feb 24

Let's chat.

You're doing big things, and big things come with big challenges. We're here to help.

Read the Case Study

By clicking the button below you agree to our Terms of Service and Privacy Policy.

levvel mark white

Let's improve the world together.

levvel-mark-mint

© Levvel 2021