Product Strategy

Ship faster, with confidence.

Creating a successful digital product or service takes vision. It also requires the perspectives of a team stacked with diverse disciplines and an understanding of who they’re building it for. That’s us.

TABLE OF CONTENTS

What’s the Big Idea?

We combine market research, Design Thinking, and technical expertise to help you shape your big idea into a product that solves real problems for real people. Through market analysis, design sprints, and user interviews, we work alongside you to craft a solid product strategy upon which you can execute.

Product Strategy

Levvel brings together technology, design, and domain expertise under one roof. Product Strategy engagements are staffed with a product strategist, UX designer, and a technical architect so all three perspectives are represented. This creates an actionable strategy that is technically feasible and validated with users.

Product design and development experts working collaboratively results in working models that eliminate friction between these teams and makes them both more productive. The engagement typically results in a product strategy deck and a technical strategy document that leads into design sprints.

Product Sprint

Kickstart new product development by applying design thinking to rapidly define a lean, valuable feature set. In just three to six weeks, we work with your team to understand the problem domain and identify an MVP product opportunity.

Gather input from the business lines, product team, designers, tech partners, architects, and all relevant partners. The Levvel facilitated workshop will result in answers to the following:

  • What are our product and business goals?
  • How do we define success?
  • Who is our target audience?
  • What are their problems?
  • How might we solve those problems?

Customer Satisfaction Surveys

Customer Satisfaction surveys are one way to measure the user experience, this will help pinpoint problem areas. It’s important to note that your score isn’t necessarily for comparing with your competitors. It is a benchmark for keeping track of how well you’re doing and your ability to compare in the future.

Market Analysis

Having a good understanding of competitors and customers will help understand threats, opportunities, and how clients and potential clients will react to your products and/or services. Market analysis will answer questions like: How large, and how competitive is the market? Who are we competing against? What is the market growth history? How is the market changing? Who are you selling to?

  • Trends
  • Market-sizing and Growth Rate Analysis
  • Sales and Distribution Channels
  • Competitive Analysis

Design Sprints

When we know what we’re making, and who we’re making it for, our team helps you test hypotheses rapidly through design sprints. These two week sprints allow the team to test and refine the simplest tangible version of the product concept.

  • User Experience Workshop
  • Rapid Prototyping
  • User Testing

How might we get started?

A product strategy engagement is the best way to start a new digital product initiative. If you are still searching for answers in the key areas discussed here, let’s fill them in so that we can get your product to market faster and with more confidence.

Selected Experts

Kat Perez

Design Capability Lead

Amy Henty

Design Manager

Devin Smith

Vice President, Strategy

RECOMMENDED CONTENT

Video Series: The Future of Insurance

Blog

Why Organizations Can’t Innovate or Improve

Blog

Video Series: Modernizing the Insurance Experience

Blog

Let's chat.

You're doing big things, and big things come with big challenges. We're here to help.

Related Work

Skipper—Designing an On-Demand Pet Service Platform

A Real-World Example of an Application in the Pet Care Industry

Related Content

Video Series: The Future of Insurance

In this brand new video series from Levvel, our industry experts discuss what the future of insurance looks like, how insurers are leveraging emerging technologies, and what steps established insurers can take now to prepare for the future.

Blog

Oct 28

Why Organizations Can’t Innovate or Improve

Many organizations struggle to understand how to best innovate and improve. However, doing things the way you’ve always done them will prevent your business from scaling effectively.

Blog

Oct 28

Related Services

levvel mark white

Let's improve the world together.

levvel-mark-mint

© Levvel 2020